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What is Bleached Flour?

Bleached flour is artificially whitened through the use of chemicals or other additives such as Chlorine or Peroxide.  Chemically bleaching flour speeds up the whitening process and is believed to leave behind unintentional byproducts and also damage the nutritional content of the wheat flour.

What is Unbleached Flour?

Unbleached flour does not contain any additives and will naturally whiten over time while preserving all of its nutrients.  Freshly milled unbleached flour, like Heckers or Ceresota flour, has a rich and creamy color.   

Why we have always produced Unbleached Flour:

We believe a high quality flour should not contain any artificial additives to alter its natural state.  Bleaching flour can damage the natural components in the flour which can harm its baking qualities.  Heckers and Ceresota Unbleached All Purpose flour is a great product for yeast baking, and bleaching flour can be especially harmful to the performance of a flour in yeast baking.




 

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